Franchise

Does your current insurance advisor increase the value of your franchise?

Your brand matters. It translates directly into Franchise value. Often, conversations around managing risk and purchasing insurance focus on what could be done after something happens to your brand. Policies respond. Lawyers strategize. But sometimes, the brand has already been tarnished.

At Moody, we help increase the brand value of our franchise clients. We start at the beginning with our proprietary VisiRisk process. Through this assessment we help to align risk management strategies with your strategic goals to change behaviors, increase clarity, and improve bottom line results. And improved clarity can help avoid a tarnish to the brand before it happens.

Your franchise stands at a complex intersection of stakeholders. Improved clarity regarding all the moving pieces will help avoid unnecessary collisions. Understanding what types of collisions may occur is helpful to your long-term strategy and business continuity. Because collisions do happen.

Even the most well written Franchise Disclosure Document will be challenged. Franchisors must consider the variety of stakeholders involved in their business model and how each interacts with the organization. Franchise leadership is open to significant avenues of direct liability. Additionally, they are open to alleged vicarious liability from multiple angles.